Logo Redesign

White Mischief

White Mischief

2024

4 weeks

college WORK

2025

1 WEEK

college WORK

Brand overview

White Mischief is a leading vodka brand in India known for its smooth taste and affordability. Owned by United Spirits Limited, it offers diverse flavours and has a strong cultural presence. The brand's innovative marketing strategies have made it a favourite among young adults.

Redesigning

The redesign of the "White Mischief" logo presents a fresh, modern interpretation. The design features sleek, angular lines, and the incorporation of a wine glass in the negative space between the letters. This choice nods to the brand's alcoholic beverage association while maintaining a clean, contemporary aesthetic. The use of blue makes it more fresh, like the brand’s image.

Old vs New logo

Bhargavi Kokate 2025

Mumbai

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