Logo Redesign
Brand overview
White Mischief is a leading vodka brand in India known for its smooth taste and affordability. Owned by United Spirits Limited, it offers diverse flavours and has a strong cultural presence. The brand's innovative marketing strategies have made it a favourite among young adults.
Redesigning
The redesign of the "White Mischief" logo presents a fresh, modern interpretation. The design features sleek, angular lines, and the incorporation of a wine glass in the negative space between the letters. This choice nods to the brand's alcoholic beverage association while maintaining a clean, contemporary aesthetic. The use of blue makes it more fresh, like the brand’s image.
Old vs New logo
Bhargavi Kokate 2025
Mumbai



